2.0 Consulting

Web 2.0 can be characterised not as any specific technical innovation, rather as an evolution of the way companies and individuals use and interact with the web. The definition of the term itself is evolving too, but Tim O’’Reilly, widely credited as originating the concept, lists some of its core values as follows.

- Cost effective scaleablity
- A rich user experience
- Constant updates: ‘the perpetual beta’
- An Architecture of Participation; the user generates you content
- Services, not packaged software.

In practical terms this can mean the deployment of a Youtube channel, or a publically updated review and rating system for your products. Ultimately a well-deployed Web 2.0 design and business strategy can result in rapid user base and deeper, more flexible relationships with suppliers and customers.

Our job is to provide you with the optimal strategy for your project. If your company would like our perspective on strategic Web 2.0 marketing and technology, or recommendations for dedicated experts we have partnered with in the past please give us a call.



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